
Ask anyone you know if they want to receive a fair living wage for the work they do and you will hear a resounding "yes". Yet most of us don't consider that concept "Fair Trade" we consider it something we are entitled to or something we deserve. We couldn't agree with you more but we also think everyone should get paid a fair living wage for the work they do. One of the most common questions we get asked about the labels on our coffee is... "What does Fair Trade mean?"
The Fair Trade Certified label on our coffee guarantees that the farmers & workers who grew & processed it received a fair price for it, which in turn means those farmers can then feed their families and send their children to school instead of sending them to work in the coffee fields.
By receiving a fair price, Fair Trade coffee producers can avoid cost-cutting practices that sacrifice quality and their traditional artesanal farming methods that result in exceptional coffee. Most Fair Trade certified coffee, tea & chocolate in the US is certified organic & shade grown. This means that the fair trade coffee and other products you buy maintain biodiversity, provide shelter for migratory birds and help reduce global warming.
From a global, social and environmental perspective buying and selling Fair Trade Certified coffee is something we feel is important to everyone. We should all be able to feed our families, send our kids to school and live on a healthy planet. The next time you buy a package of coffee reach for one with a Fair Trade Certified Label and feel good about your choice.